#STOPTHECRASH Launch Coinciding With The Brasilia 2nd Global High Level Conference On Road Safety

Global NCAP and Latin NCAP are pleased to invite the media to attend the launch of the #STOPTHECRASH campaign to be held on November 17 in Brasilia prior to the Global High Level Conference on Road Safety.

Also attending the launch will be His Royal Highness Prince Michael of Kent, Mr Gilberto Kassab, Minister of Cities of the Government of Brazil, Dr Mark Rosekind, Administrator of the National Highway Traffic Safety Administration, and Max Mosley, the Chairman of Global NCAP.

The launch event will feature practical demonstrations of the most important crash avoidance technologies; electronic stability control, autonomous emergency braking, and anti-lock brakes in motorcycles. These life saving systems can significantly help to reduce global road deaths and serious injuries.

WHEN: 9h30 – 12h00, Tuesday November 17
WHERE: Gymnasium Nilson Nelson – Srpn Trecho 1, Brasília – DF, 70070-705
PROGRAMME: http://www.stopthecrash.org/stop-the-crash-launch-programme

#STOPTHECRASH is a new multi-stakeholder partnership led by Global NCAP supported by the ADAC, Autoliv, Bosch, Denso, Continental, Thatcham Research, ZF-TRW and the Towards Zero Foundation.

All our partners are committed to promoting crash avoidance technologies in support of the Global Goals for Sustainable Development and to work towards a world free from road traffic fatalities.

For more information visit the campaign web site www.stopthecrash.org

For regular campaign updates follow and share on the campaign twitter feed @stopthecrash

To register for media attendance at the launch event contact:
guilherme.dealmeida@inpresspni.com.br